Player of the Day
For more than a decade the Panini Player of the Day hobby promotion has helped hobby dealers sell more than one million additional packs of trading cards and award over 500,000 prizes including 15,000 autographed cards to collectors, In addition, as the grand prize winner collectors have had the chance to “spend a day” with a player.
Initially launched as an NFL trading card promotion with NFL PLAYERS in 2001, Panini and the NHLPA joined together to offer the promotion to hockey card collectors in the U.S. and Canada in 2010. The promotion was introduced in partnerhip with the NBA to the delight of hobby shops and basketball card collectors in 2016.
The program is free to hobby shops.
The Panini Group was established almost 50 years ago in Modena, Italy, and with its subsidiaries throughout Europe and Latin America, is the world leader in the published collectibles sector. Panini is also the leading multi-national publisher of comics, children’s magazines and manga in Europe and Latin America. The Panini Group expected to reach record sales approaching $1 billion in 2009 and has distribution in 100 countries and employs a staff of more than 800.
The Panini Group purchased the industry’s second-oldest trading-card company, Donruss, in March and formed the new subsidiary, Panini America, Inc. The company currently holds licenses to produce cards with the NBA, NFL, NHL and MLBPA.
In January 2009, the NBA announced Panini would become the exclusive trading card partner of the NBA beginning with the 2009-10 season. Shortly thereafter, five-time NBA champion Kobe Bryant of the Los Angeles Lakers was named as its official company spokesman and global trading card ambassador. The company also has exclusive deals with Blake Griffin, John Wall and Kevin Durant.
Panini America manufactures fully licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, MLBPA and FIFA World Cup. The company also owns exclusive entertainment licenses with Disney, Justin Bieber and Michael Jackson, and more than 600 global licenses with other sports and entertainment properties such as Disney, DreamWorks, Warner Bros., and other key properties. Panini also has exclusive partnerships with Pop Warner Little Scholars, Inc., the Naismith Memorial Basketball Hall of Fame and Pro Football Hall of Fame.
For more information, visit http://www.paninigroup.com.